This instructional program class comprises any program that prepares individuals to provide analytical descriptions of consumer behaviour patterns and market environments to marketing managers and other business decision makers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. 52.1401 - Marketing/Marketing Management, General
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